The Importance Of A Well Written Press Release

A well-written press release can go a very long way it can get your website free traffic, free inbound links, and long-term publicity. If you want editors to even consider carrying your story, then you should NEVER rush when writing it. Even the smallest mistake can take your online release from the inbox to the trash bin. The best thing to do is hire a professional who has been writing press releases for years. If you do not have the budget or do not trust others to represent your online business, though, you should at least keep these things in mind:

1. Editors are trained to sort out embellished press releases, so be as accurate as you can be. Even free news distribution sites sometimes verify dubious claims before approving a release for publication, so be sure you can support your claims with facts. If you are launching a new online store and you only have 400 items for sale, for example, do not write a press release that says you have thousands in inventory. Not only will news distribution sites reject your story your site may also earn the reputation for misrepresenting its content, hurting your business in the long run.

2. Check your grammar. Editors read through hundreds (if not thousands) of press releases every day. Make their life easier and improve your chances of getting published by checking your grammar. Your press release must read well, must be written in the active voice, and must be free of misspelled words (use your spell checker!).

3. Write a compelling title. Make sure that your title is newsworthy and written in the present progressive. WRONG TITLE: A new software will be launched by Company X. CORRECT TITLE: Company X set to release new software (or better yet, name the software). In short, your title must give the reader the main point of your press release. In press release writing, there is little room for creativity editors are looking for straightforward statements. Give that to them and your press release should be approved.

4. Your first paragraph (called your lead) must be especially flawless. If the lead reads well, the press release is as good as published. It should contain the four Ws and one H: what, where, who, why, and how. Remember that press releases are not like feature stories there is no place for ambiguity. Your lead should be a complete summary of your whole release. An average reasonable person can get the gist of your entire report even if he only reads the lead.

5. Leave contact details. The editor may want to contact you for distribution issues, to ask if they could shorten your article, to request for an image to go with the report, etc. Also, people who come across your press release may want to know more about the product you wrote about or may be interested in doing business with you. So do not forget to put your name, your companys name, your URL and your email in your press release, usually at the bottom part (mark it contact details). If you want to, you may even leave your business address and phone number. Be sure at least an email you intend to use for a long time, so that even if you switch phone numbers or move to a new office, you can still be reached.

Johnathan Spencer is an experienced marketer who has written several very powerful press releases. He works as a press release writer for GhostWriterExpress, which provides article, press release and ebook writing services. He is currently available to write a high quality press release for your business at GhostWriterExpress

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