Is Your Company "Selling"?

Every single day, we are all in midst of a revolution that keep shaking the business foundation. No, its not about the stock markets news, large scale corporate announcement that you are watching on television.

The revolution we are talking about is the very basic and the prime connections of business existence. Its what most people had forgotten; it is the Relationship between both external and internal Supplier and Customers.

Business organizations who can really create new relationship with their customers will be realizing themselves with surpassed competitive advantage compare to others. This could also apply even the business is as small as a one man show business.

Basic Purpose of Business

The very basic idea of a business and selling process is just same as to almost every party involved in it. Whether you are the big CEO, Department head, manager, down to the sales assistant, its all boils down to one basic element What we do primarily is Selling.

Simple and straight forward, but yet most forgotten in our daily busy schedules and tasks The purpose of business and its existence is to find and keep customers, and to get them continue doing business with you rather than with your competitors!

The Old Game

The old game scenario is very familiars to all of us; sale person out there at the field brings in the sales for the business. They try to sell as much as they could to those customers that always trying to avoid of being Sold! Hey, like everyone else, we do try to get the best possible price, and resist being taken for a ride right? Dont you forget that as you are a customer to other too!

This old and dying business activity could be pictured out as sales team out there battling against competition for market share, and customers Mind preferential share. It is, for all intentions and purposes, sell exactly like competitors.

In such selling game, as any sales person will tell you There is never been enough! There is never enough time, customers, supportsetc. Yet, the same sales person will tells you that he or she is constantly being asked to produce more and more sales in the same world of never been enough!

In traditional organization, work is organized around management (mind yourself if you deny this). Work flows up towards the executive group. Employees work for the executive management group, not customers. The rewards and punishment system, reporting systems, re-enforcements and procedures.etc , not forgetting about pleasing, satisfying and taking care of the Boss.

Re-discover Business Purpose

To survive and thrive in this business revolution will need everyone in the organization to come together and re-discover to this basic purpose of a business. Mind you! This is the most critical part of everyone job way before you carry on with your regular tasks. This critical task and basic objective of business will makes the different between keeping the job or being let out of business!

This revolution will continue to change our business process, our role in it, and the competencies we need to equip ourselves with. It will overthrow all the beliefs that we have been holding strong to, it will also be shaking up the very nature as to why and what we work for?

Fight you way out

If your company is like most of others today, you have much greater competitions than ever before. The products and services you are offering right now are no different in the eye of you valuable customers. They are simply match point by point by your competitors, worst if its of better offering!

The business task of finding and keeping its customers is like a high-risk game. If you lose out, the consequences of your customers going to competitors are much more critical now than any other time in recently business climate.

Business Function

CEO, Executives, Managers, ought to be realizing that their core job is not just to increase the shareholders stock value, making all the fanciful of reports. The highest priority of their purpose is to sell, to find and keep customers. Selling is no longer simply a sales function within the company, it is, and will always be The Function of a company.

What actually caused this? The principal behind these selling and drowning are the increase competitions, customers with much wider choices of supply. Customers are getting smarter; and tougher with more choices of supply. You got to realize hard that customers of today context can truly buy better than most sales person could sell.

Customer Loyalty

You want loyalty in your customers? You must be dreaming daylight! This world today is the customers own Shopping Mall. There is no boundary in term of distance, language, connections. There are only boundaries of price, conveniences, a phone call away or internetetc.

It is no longer the old game where customers buy what is being supplied to them. It is the new rule where you got to supply what customers want or else they will go to competitors.

The point is that you simply cant win in this new game; the traditional beliefs that you hold strong to it, the sales process, the selling tactic and strategy are simply no match of this new breed of customers in this rising competition and crowded marketplace. Selling and keeping (or trying to keep if you are) customers by the old way is dying fast. So, whats next then?

The New Game

There is this New game emerging. It is more on customer-focused! No, we are not talking about what you are thinking or having in mind. This new game requires the entire business organization to be involved, and truly be involved. It is a higher level game, with more risks but also more rewards.

Now, everyone who has a stake in the business process has to come into this. It is a kind of creating and sustaining a partnership within the entire organization. It would be a transformative process which would eventually change how we see each others and how we could truly work together in the entire selling process. For some, its like experiencing the new birth of a new kind of relationship. This is like building a partnership among all involved.

New Breed

What does this means for us as sale person; and as selling organization? Fundamentally, it means all of our roles will change. These new relationships within the same business organization are part of the solution to combat the intense competition out there in marketplace.

This is the opportunity for us as the new breed of Sales Person to be the Customer Workers of today. To some, it could be an uncomfortable period. Even those who think theyd like to change are finding themselves having to change their strong beliefs, and change beyond their own paradigms. Yes, it will create an intense level of insecurity among some when the entire business culture changed. But can you afford not to change and risk being punch out of business?

Is your organization ready to realize the fact that nobody sells anything to anybody; People are now buying from everybody and how your business organization going to parent within itself to take up this challenge. This itself is a huge different.

Give it a deep thought, is your business truly selling to your customer? Or are your customers are buying from everyone, which might not include your business organization? Thats the different.

Get Your Business listed in Biz Network Directory for business leads. Network sites consist Web Resources Search and Business Info Center are also business platforms.

Selling is Personal Communication and Relationship Building with the Prospect
If you are a sales manager in charge of training new recruits and sales people you know you have your work cut out for your. ...

How to Create A Vision For Sales Success
Imagine youre on a crowded company bus. It is a dark rainy night so you cant see outside. The bus is on a winding mountain pa...

The Forward Thinking Sales Manager Begins with the End in Mind
If an outside sale is truly a sales process, then there are steps involved for each sale. Since we agree on this fact, it mak...

Sales Managers: Should You Prove Yourself By Selling In Front of Your Team?
Congratulations!Youre a sales manager now, responsible for the productivity and careers of others.How does it feel?Probably a...

Top Speaker Says: There Are 5 Reasons Selling Comes First & Customer Service Second!
Why there is a nearly unlimited budget available for pampering salespeople, while the customer service department suffers bud...

Top Sales Speaker Asks: Is Selling A Skill or A Discipline?
According to one of my most successful clients, an entrepreneur in his own right, Selling is so easy that its hard!If this li...

Solution Selling With Integrity
The mantra of selling solutions has taken enterprise software by storm and nowhere is this more prevalent than CRM. Honestly...

The Miraculous, Curative Power of Selling!
Jims dad died when he was just 15, and he had a stay-at-home mom who didnt have marketable skills.So he dropped out of high s...

Differentiation - The Key To People Remembering You And Your Game
What exactly are you selling? What is your product or service? How do you differentiate yourself from everyone else? Are yo...

Which is Better Hire a Salesperson or Invest in a Sales Assistant?
What does it cost to hire a good salesperson? Many companies spend about one fourth the annual salary of a salesperson on job...

Personal Check Printing Company
A personal check is a check drawn against funds deposited in a personal checking account. It can be printed to match ones ta...

Your Business USP - Defining Your Unique Selling Proposition
What is your unique selling proposition? This is also known as your USP and describes exactly what you do and how it is diffe...

Can Your Salespeople Respect Someone Who Earns A Fraction of What They Do?
Some years ago I was doing a customer service training program for a very successful financial services company in the Northw...

Small Businesses Need Sales Scripts, Too!
Scripting has been employed in selling for at least 80 years that Im aware of, and perhaps a lot longer.It is the use of patt...

Is Your Sales Team Paralysed By the Fear of Failure?
Selling for a living can be living under a constant push for figures. If you are struggling as a team to hit your sales targ...

Good Fund Raising Idea
Fund raising is not a simple and easy mission. It requires lots of time and effort plus the profits are most often unpredict...

Secrets of Self-Defeating Salesmen
Ill show him; I wont call him back!I dont need his business. There are plenty more where he came from.Maybe he can thin other...

The Art of Selling: 3 Tips to Make People Make Decisions
One of my early sales trainers said, Gary, people hate to make decisions and thats why we have to make them for them.He may h...

A Sales Process Must be Certified to be Successful
If you were required to certify your sales process to be listed as a sales manager, could you? If you are like me, you have f...

Promote Your Products With A Press Release
Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide...