Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying the market situtation, your companys public image and the coverage of your competitors business. Only if you are well-informed about theses topics, you can make sound business decisions.

But can the traditional press review also called press clipping - with cut-out and pasted articles really retain its relevance in the age of internet, mobile computers and digitalised communication?

The internet has caused workflow processes to become much faster, and it is hardly possible to reserve time just to read business and news publications. Cutting out articles and then gluing them on a piece of paper has always been a rather messy job but now it has also become too timeconsuming. Even scanning the articles and then priniting them out takes up time.

Traditional press reviews also need to be stored and archived, something that just adds up to the loads of paper in your office.

An modern alternative to standard press review are digital formats. Online media sources are automatically scanned for selected terms and topics and the relevant articles already in digital form are combined. You then have a digital document, for example in PDF-format.

The press reviews can thus be stored as a file on your PC, without needing extra room for paper storage. Navigation through them is also easier, just think about the scroll button instead of turning page after page.

Press reviews are still an extremely valuable business tool to get an overview about the information circulating in the media, but only in a format adapted to todays fast workflow situation. If you are not yet accustomed to the creation of digital press reviews or if you think their composition is too complicated for you, you can still benefit from their advantages. Simply choose a provider of digital press reviews, tell them the search topic and let them deliver the clipping to you.

About The Author

Kathrin Koehler works as PR consultant for the company activemeta.net, specialised in media monitoring and analysis services. For more information, go to http://www.activemeta.net or email to koehler@activemeta.net

Best Press Release Writing - 3 Beginner Tips to Press Release Writing
Press releases are news announcements, whether through online publications or through traditional media. You can use it as a ...

Top 10 Ways How-To Use Press Releases To Get Free Publicity
Visualize having tons of orders and requests for your products, services, or cause. Imagine receiving calls for interviews fo...

How to Avoid the Most Common Mistake When Submitting Press Releases
A press release is written to get your business featured in a major newspaper, magazine, or web site. With this in mind, bef...

How to Create Instant Publicity With Press Release Marketing
Press releases are another nifty, inexpensive tool which can help to quickly promote your web site or business. With the adve...

Writing A Press Release In 5 Different Steps
Writing a press release is the perfect method for informing the world about the latest news and updates of your business. A ...

Tips for a Press Release Writer
Today, thousands of business owners are trying to take advantage of the internet for sales purposes. As a result, many marke...

Powerful Strategy to Get More Press and Media Exposure
It is one thing to write a press release based on a certain product or service that you want to attract media coverage for, b...

Press Release Writing and your Internet Business Marketing Strategy
What is press release writing?Publicity is key to your marketing strategy. You have to induce the customers to have faith in ...

Optimized Press Releases: When Public Relations Equals PageRank
A while ago we got our brand new company domain up from PageRank of 0 to a very healthy PageRank of 5 in under two months?Yes...

Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of ...

How to Write a Press Release
If a tree falls in a forest and no one is there to hear it, does it make a sound? This rhetorical question that has provoked ...

What is the Importance of a Press Release?
A press release is all about the publicity that you can do for your online business. The more publicity you do for your goods...

Press Releases
How do press releases or interest stories have an effect on meeting new potential clients?Press releases can make the differ...

Write Press Releases For Backlinks
One of your most important goals as a search engine optimizer is to get a lot of backlinks.Press releases are just another ve...

The Future Of Human Languages
There are three main languages in the world today, and they are English, Chinese and Spanish. These three languages currently...

Press Release Optimization - Increase the Pace of your Online Success
For years, businesses are using various techniques to establish a better relation with their consumers. Press release is also...

Incredible Results of Well-Written Press Release
Press releases are one of the most important elements in the marketing strategy that provides for the maximum exposure of you...

10 Tips to Polish Your Press Release
Working with small businesses and nonprofits, I am often asked for advice on writing a press release that is sure to get pick...

What is a Press Release, and How Can it Benefit My Home-Based Business?
A lot of home-based business owners dont fully understand the concept behind press releases, or realize the impact a simple p...

The Check Cashing Business
The check cashing business is a fast growing financial service that offers customers the ability to conduct their banking tra...