If you are a frequent Internet user, most likely you are part of an online social network group. Be it Friendster, LinkedIn, MySpace or any other sites, there bound to be someone who has invited you to join their social network.

Other than participating in discussion, photo and video sharing, looking for partner and other mundane stuffs, how can you bring out the potential of your social network to the fullest to help you in your Internet business?

First, let take a look at the benefits of an online social network

1. It establishes your Web reputation
   \r We all know that a persons reputation is more important than any other things in the World. By requesting testimonials from your clients, friends, colleagues, you are adding credential to yourself. With great credential, you can look for a better job (LinkedIn), find a partner easier (Friendster) or even attract more customers to buy your product.

\r

2. Get connected to a bigger network instantly
   \r Just imagine: you have 10 friends in your network. Each of them has 10 other friends in their networks and each of their 10 friends has 10 other friends and so on. Now, by just getting 10 friends to your network, you are increasing your visibility to 100, 1000, 10,000 or even more. What other ways allow you to increase your exposure like this without any cost? This also explains why Network Marketing model is so successful. This is known as the power of Leverage.

Adding value to your network

A social network by itself has no value until you add value to it. You can do it by the following ways:

Be involved and express interest in other people
\r The best way you can market yourself is to be involved in other peoples life. Read their blog and leave positive comments. Take part in discussion and give useful advices. If you are truly impressed by a piece of work, article, photo or video clip, try sending the author an email to tell them how much you love it. I am sure they will be delighted. The more you give, the more you gain.

Do not hard sell your product
\r If you are running an Internet business, do not promote your product openly and aggressively. You will be blacklisted. What you can do is to write about your business, product and website in your profile. Then attract as many people to read your profile as possible. This can be achieved by expressing interest in other peoples work. As long as you are interested in other people, they will be interested in you too.

Be an asset, not a liability
\r Make yourself useful in the social network. Do not spam or talk negatively about others. Be an expert in your field and someone who others can look to when they need advice. Be an asset to your network, not a liability.

Social networking is a skill where everyone can master. It is not something that you can build overnight, but it is definitely something valuable over the long run. If you put in the effort to be a great social networker, I am sure that your reputation will increase and your Internet business will soar.

Damien Oh is an Internet Strategist, specializing in SEO and traffic generation. He shares his ideas and marketing strategies in his blog Internet Strategy Blog.

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No website today on the World Wide Web can survive without web traffic. If the flow of traffic is not towards your website, and you do not have an appreciable number of visitors per week, you are in great trouble. A website can only survive if it has lots of web traffic. Nowadays due to the increase in the level of competition amongst the website s the online marketers are using many nontraditional methods of online marketing to promote their web based business and websites. One way of getting lots of traffic is to promote your website through those websites which have a lot of visitors each week. Squidoo is one such website. This website is a young one and it came into being in 2003 but in the past four years the number of visitors to this website has increased manifolds.

You can make a lot of money by generating lots of traffic with the help of Squidoo. Squidoo has seen an increase in the number of visitors from a very little number to one of the best on the World Wide Web. You can always take the advantage of promoting your own website through Squidoo. First of all you should become a member of this website. Than, start using the blogs as a weapon of promotion. You can also buy some space on Squidoo to place your banner ads and links on this website. By following these steps you will be able to generate lots of money through promoting your website by taking the help of Squidoo.

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There are massive benefits that you can get if you build your own social network. For one, you can have customer retention and customer loyalty. When users create their own profiles and join your social network, more often than not, they tend to remain there and also create their own social network. They will also be inviting more of their friends to participate. As their network grows, the lesser is the possibility that they will leave the social networking site. Moreover, the more user get to view your website with your name, brand name, or even marketing slogan, they become more inclined to remain loyal to your network. They will even be utilizing majority of your services and features. Others can be generous enough to provide donations so you can maintain your network. Most of all, they will start availing of your services or buying your products.

Shared Bookmarking

One of the most popular features of social networking websites is shared bookmarking. This permits members to keep their favorite websites online. This will also give them an opportunity to share such bookmarked websites to their friends. When a person reads a particular article with a link coming from your website, other members of his network will also get to click on the link too. This means increased traffic going to your content rather than simply publishing them to article directories and your own webpages and doing nothing afterwards.

Learn about Your Customers Better

There are countless profiles stored in social networking websites. There are a few of them who can fit into your description of target market. This will permit you to look at your customers at a different perspective. You can get an idea of what they are reading, the activities they love to do, what they dont like, and even the websites that they love to hang out to. As a businessperson, this will help you in developing your branding and marketing image.

Earn More Revenues

Social networking websites are not only giving you a chance to promote yourself, especially your products and services. You can also generate more passive income. This happens when you purchase premium memberships. You can then sell a portion of your profile page to different advertisers and businesses in exchange of a text ad or a banner.

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Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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With the advent of technology, people have discovered new ways on how they can be able to communicate and air their sentiments to people who are most likely sharing the similar interest and sentiments. This is thru the use of the social networking sites. These social networking sites do not only allow people to speak out their insights and ideas but it also allows them to make new friends all over the world; and find ways on how they can communicate with their relatives and friends that is usually being done thru snail mail several decades ago. With these sites, too, like Friendster.com, MySpace.com, and Mutliply.com, people are given ways on how they can find their old friend whom they have lost contact to. Now, focusing on developing web logs or blogs as they usually term it, the following insights can help:

Make an interesting web log content. The way web loggers are able to generate followers on their web logs is due to the fact that they are able to create a far interesting web log content that people love to read. It is essential therefore that you come up with blogs that will arouse the interest of other people.

Make as many web logs as you can. The more web logs you come up, the more possible it is for you to generate more followers. Just make sure that in every web log you create, a diverse topic or subject is being injected on it, to promote dynamism in content.

Embed, in certain occurrence, some graphical and visual effects. People who visit other peoples web logs are far interested to see graphical animations on other web logs. This is one way of revving up your web log to make it a little more interesting to other people.

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Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

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Alli, the new over-the-counter brand of prescription drug Xenical from Glaxo-SmithKline, is being marketed by a new mix of messages. Their marketers understand both the emergence and importance of social networking as a new media marketing tool, as evidenced in their latest commercial. They get it. They are now able to grasp the concept of social media networking as a tool for viral marketing. What is particularly interesting, is that neither of these terms were even a part of general marketing vocabulary and strategic thinking until just recently.

Marketers employed by the pharmaceutical giant have created a huge buzz surrounding this new product addressing a huge and hungry market; No puns intended! Their latest ad clearly displays the power of word-of-mouth viral marketing. It displays people conversing via email and phone extolling the benefits of this new product. The ad then begins to accelerate the layering of these images so that we can more easily perceive the word-of-mouth methodology and viral growth of their message. It works; Their message connects with us and they understand it.

At his legendary and highly respected blog DoshDosh, Maki has posted an impressive, detailed listing of forty-seven social media sites. Brandon Fritz, who writes for Kolbrener, has also assembled an amazing list of fifty social media sites categorized by market segment. These social networking site lists will continue to grow and change over time. One thing is certain, as is proven with the current political drama unfolding in cyberspace: Marketing and the timely dissemination of relevant information has evolved beyond anything previously available or conceivable and will continue to develop. Social networking is now viewed as a legitimate means of strategic marketing.

How will your sales be impacted by the development of new social media and viral marketing tools? You need to be paying attention and learning new selling skills to take advantage of this growing phenomenon as the sales cycle in most industries is certainly being impacted. Sales strategies are becoming more conversational as social media marketing unfolds. Perhaps the marketing mainstream is grasping what he direct marketers have known for some time; that selling is most effective when it is made to be personal and conversational.

Relationships continue to win sales. Salespeople who make the time to understand their customers and their needs, connecting with them, will sell more and have many more satisfied, referral-providing, long-term customers than those who look only for a quick sale. Which path will you take?

Daniel Sitter, author of both Learning For Profit and Superior Selling Skills Mastery, has garnered extensive experience in sales, training, marketing and personal development over a successful twenty-six year sales career. Read his blog http://www.idea-sellers.com/

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The connectability and reaching out for new and unique social settings and situations have spawned an influx of interesting and viable resources for information sharing and socialization. The social network scenario has come to a momentous explosion, with every viable type of interest, hobby, business, and group represented. The socialization and searchability of the Internet, (thanks in a major way to Google) has become fun, entertaining, informative, and interactive.

People from every walk of life are exchanging knowledge and information. They are having fun in the process with the different forums for social networking. The games, chats, groups, networks, and topics are limitless.

The definition of a blog is really just an online diary of sorts, a shared journal of whatever the author finds interesting and worthy of sharing. The postings usually sit in chronological order or reverse chronological order. Typically updated daily or weekly, the blog entries reflect a particular topic, the personality of the author, and possibly what they are passionate about.

A blog is a social network in itself, maybe far removed from your contacts more so than a static website oriented toward a group gathering, but still a social network of blogs and bloggers in itself.

Now, a social network includes sometimes a sub set of blogs, hosted on the social network site, blogger groups, and then a variety of other groups, networks, people, topics, graphics, profiles, and fun.

A Social Network is defined as any website that allows multiple users to publish content themselves. The information may be on any subject and seen by potential friends, mates, group members, employers, or employees.

Creation of your profile at various social network sites is your stamp or first contribution to any social network. Exchanging public and private messages, list groups they are connected to, and make friends in a variety of ways. Commenting on others submissions is a great way to interact in the social network world.

The core topics and who the social network draws to its site are key to choosing if that site is for you. Most of the social networks around are free to join and become a member of. This will allow you the freedom to get to know a site and see if it is for you or not. Get connected on the Internet and enjoy.

I am a Blog Talk Radio Host and research enthusiast. I will see you at the beach, Playing Video Games, On Blogs and Social networks, Or Just Google Me!

Stephanie Haile Aka Wavecritter Google Me
\r http://www.Wavecritter.com
\r http://www.StephanieHaile.com
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I had an interesting conversation with a customer (who runs a technology user community). Most of his users in the community are as we know. In this case its closer to 99-0.95-0.05 (Only 0.05% of his users contribute).The one metric they wanted to have improve is the contribution % of his community to a representative 90-9-1. I cant say numbers but going from 0.05% to 1% would be HUGE for this community. We followed a 3 step approach towards understanding the community and ways to increase its participation.\r \r The one takeaway: Community incentive management (rewarding community members) is a motivating factor for increased participation.

1. Basic community site survey: Since my company does consulting in this area, we looked at usability, brand alignment, measurement metrics and demographic analysis. This 3 day effort gave us insights into the details around the 0.05 % of the people who contribute and why they were passionate enough to do so.

2. Detailed user forensics: This involved looking at users from the perspective of time (when they post), where they post from (work vs. home), access methods (WiFi vs LAN), Location (Which part of US), what threads they post on, community competition (what other sites vie for their communities attention) etc.

3. User surveys and interviews: Conducted over 2 weeks we had about 25 community members participate from a sample size we targetted of 150. Range of questions from what would get them to participate more, to what time is best for them to add tot he discussion.

There were a range of suggestions for improvement, but they key we found was most users did not feel they got anything out of participation. There will be about 10-15 members in your community that do it for \”the greater good\” and from the sense of giving something back. To get the next 20% increase in participation we highly recommend you manage a good incentive system for your community.

Mukund Mohan founded Best Enaging Communities. Mukund was most recently EVP of Solutions for Karna which is a Consulting firm in the Content Management space. He was head of product marketing for Mercury responsible for the direction and customer success of the companys Application Management solutions. Mukund is a frequently requested speaker at conferences and events including Gartner IT Expo, ITSMF, Mercury World and Interop. Prior to Mercury, he was Vice President of Operations at Conslient, a software company focused on process automation. In this role, he managed a team of sales and services personnel and was responsible for customer success. In addition, he held product and management positions at Ariba and Asera and began his career at Cisco Systems.

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Whether you are nobody or somebody, having an account on myspace these days is more of a cultural status symbol. MySpace has literally exploded from just a few members to millions of members around the world within a very short time span. It has become our favourite place to be and a virtual necessity for those who want to make friends through an online community or find old friends with whom they have lost contact

The benefits related to the application and orientation of Myspace to making some quick bucks are immense. Some of these benefits are as follows:

1. The most important benefit related to the Myspace society is that the market is extremely easy to tap. If you can keep a straight face and build up an expert reputation, then all you really should do is to find prospects. Myspace is filled with people who have interests related to your given product or service.

2. Furthermore, the in-built mechanisms of the Myspace layout also help you to contact your target audience and to stimulate them for making your sell.

One of these tools is a \”bulletin.\” A bulletin is a message you may send out to all your prospective customers at the same time and by doing so try to create a product buzz. How can you use this in your favor? You can distribute a bulletin about some indirect offerings related to your business; and then use that to entice them into reading your MySpace.

For instance, you may stage a come-and-get-it-for-free event - and then spread the buzz through your bulletin.

3. Directly contacting prospective individuals may also prove to be fruitful. You may use the private message service for this. Always think of fresh marketing gimmicks. And never cross the limit often referred to as SPAM.

There are a number of other benefits of using MySpace to make money - here I have only given a brief prologue.

Peter has an extensive knowledge of Internet Marketing and loves to write about it. He manages many campaigns on different levels as his articles states. The website he has develops is there to help anyone who needs it.

http://www.peteyboysprofitcentral.com/

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The Relationship Economy will usher in a new era of mediums for advertisers seeking to match their product/service with an affinity of YOUR Brands preferences and privileges. As individuals further the creation of their brand, on numerous social networks, their connections and conversations provide specific data which identifies an audience with specific affinities to branded products and services, an advertisers dream for target marketing.

The Pundits Perspective

Market research firm Compete has recently released a report on the convergence of social networking and e-commerce. The report, s-commerce: beyond MySpace and YouTube, finds consumer visits to social networking sites have increased 109 percent since January 2004, and page views per visitor have grown by 414 percent in the same time period. Social networkers spend less time viewing traditional media and have more discretionary income and a greater penchant for online shopping than non-social networking site users.

Some marketers are going to advertise on MySpace and YouTube because they are the two easier places to go. That will be an obvious choice. But the return on investment isnt going to be any better than traditional customer acquisition campaigns, he said. Its stupid to just advertise on MySpace and assume you are a social marketer. The better thing to do is get your customers associated with your brand. On the other hand, launching a branded social network means competing for a dwindling slice of end users attention.

Compete found visitors to social networking services are currently involved with an average of three such sites, and that these would only be willing to add a fourth Web site before losing interest.Already people are starting to become social-saturated. For marketers, there are not going to be as many opportunities as they think there are. So they need to be more creative. The key, DiMarco says, is to create social Web sites as part of a brand designed to track customers and listen to them at the same time.

THE PUNDITS ARE MISSING A VERY BIG POINT! IT IS ABOUT YOUR BRAND, NOT THEIRS.

As written about earlier, when you have your own personal network portal you will be controlling your own network of connections, articles, news, videos, documents and related media you want on your personal network portal. As an individual with certain affinities the data from YOUR network will clearly indicate what YOUR network is inclined to purchase at any given time. The advertising opportunism is not by having a brand set up THEIR own network rather by forming a relationship with YOUR network. The brand is YOU and the advertisers could win by having a direct relationship with you, if you want them to. If YOUR network creates traffic, connections to like minded individuals and businesses then YOUR network is a distribution point of reach. Ones value to advertisers is directly proportional to ones affinities, reach, value propositions, connections and profile. In the Relationship Economy YOUR brand builds trusting and lasting relations.

YOUR brand creates commerce through sharing value and values. YOUR brand generates revenue and if one wants to advertisE on the back of YOUR brand, they will pay based on your metrics, your value, your reach and your richness. A new paradigm in advertising models and one which will require advertising executives to Rethink their entire approach to The Relationship Economy. The best thing for advertisers to do is get their brand associated with YOUR brand! Then and only then will marketers achieve success in reaching swarms!

What will YOUR brand attract in terms of advertisers? Time to start thinking.

What say you?

For more on the energing Relationship Economy visit www.relationship-economy.com

Jay is one of the few really deep-thinkers about both the socio-cultural implications of social networking as well as the practical business application across a range of industries and sizes of business. Jay challenges me to up my game. July 21, 2007 Scott Allen, Coauthor, The Virtual Handshake: Opening Doors and Closing Deals Online, TheVirtualHandshake.com

Mr. Deragon is consider one of the leading experts in the emerging market of social networking market. He has studied numerous platforms, features, functions and the markets behavior. His analysis and findings conclude that this space has tremendous potential for individuals, companies and entire industries. There is an art and science to social networking that requires constant learning as the market matures. To read more about my discoveries go to http://www.relationship-economy.com

Mr. Deragon has executive leadership experience in numerous industries and has built and sold four companies from a wireless media firm, a consulting practice, a training company and an insurance services firm.

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These days it seems like anyone who is anyone is on MySpace. In a short time MySpace has literally exploded from just a few members to millions of members around the world. This astounding phenomenon has made MySpace one of the most popular websites around and a virtual necessity for those who want to make friends through an online community or find old friends with whom they have lost contact. It has become one of the first places many Internet users turn when they want to learn more about someone in particular or make new friends.

A few years ago the term, Google it became synonymous for the practice of using a search engine to find more information about a particular person or subject. Internet users were using the term Google it even when they were using different search engines because the name Google had been branded so well it became somewhat of a generic term for search engine. MySpace is well on its way to becoming the brand synonymous with online communities. Although there are other websites which offer similar services, MySpace is quickly becoming the most dominant one.

Who is On MySpace?

The answer to this question is just about everyone. While this answer is not nearly true it is also very appropriate. It is not nearly true because in terms of factual evidence, despite the large number of MySpace members, there are still many more people in the world who do not participate in the MySpace online community. However, an answer of everyone to this question is also fitting because individuals from different cultures around the world and different age groups are all using MySpace.

Unlike online message boards and discussion forums where members are usually somewhat similar and share a particular interest, there are members who are vastly different in the MySpace community. MySpace members represent just about all nationalities, sexual orientations, financial levels, occupations, political beliefs, religions and other variables. While it is true that members who are vastly different may not be interacting to a tremendous extent on MySpace there is certainly representation from all walks of life on MySpace.

MySpace Lurkers

We have already discussed the extent of members on MySpace but the MySpace community is really much larger than the membership of the website. It is important to note that members websites are viewable to the public unless they are specifically designated as private websites. This means many members websites can be viewed by those who do not join MySpace. These individuals are known as lurkers and they effectively increase the size of the community by an immeasurable number.

Lurkers may be completely harmless individuals who are just looking to read about others but who have no interest in sharing their own personal information or they can be predators. The latter is more serious because these lurkers can use the information they find on MySpace to stalk or otherwise harass members of their own community. Many members of MySpace include both pictures and their hometown on their MySpace profile. This information can be used, by unscrupulous predators, to gather more information about the individual. For this reason care should always be used when posting information on MySpace.

Why Arent You on MySpace?

If you arent on MySpace, many of your friends may wonder why especially if they use this community. In fact many members of MySpace join simply as a way to have fun and keep in touch with their friends and relatives. However, there are number of reasons some individuals may not join MySpace. For many time constraints is a significant factor which leads them to avoid joining MySpace. MySpace can become somewhat addicting with members spending increasing amounts of time updating their website or searching for new friends in the community.

Others may not participate in MySpace because they find some websites in the community to be offensive. There are guidelines regarding the types of materials which can be posted on MySpace but there is always the potential for questionable materials to escape the attention of the MySpace administrators. There is also the possibility that members will be offended by content that is permissible.

If you arent rhere yet, start thinking about it. Have some fun. You know you want to

By Graeme Nichol of Arcturus Advisors. Please visit their website at http://www.arcturusadvisors.com. Arcturus Advisors works with business leaders to close the gap between great strategies and mediocre results.

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