Advantages of PR Over Advertising

People tend to confuse PR and advertising, but the truth is that they are quite distinct and while good advertising can bring your business plenty of publicity, theres nothing like great PR to give you that boost in the public eye.

First of all, you need to realize that PR is public relations. Its coverage that isnt paid for in cash, like advertising. It takes a lot more effort to create good PR, but it is well worth it, since this method is far more effective for publicizing your business.

PR Advantages

The advantages of using PR are many, so lets take a look at a few of them.

Cost.

PR is usually free. It may cost you in printing out your press release and stamps to send them, but its still a lot cheaper than advertising which can run into the thousands of dollars!

Placement.

No matter how much you pay for an ad, youll never get a big front page placement. Thats reserved for news and offering great PR is a good way to get that position for absolutely nothing.

Credibility.

People know that ads are paid for and they take them with a grain of salt. While a good ad can still convert, people are automatically suspicious of an advertisement. However, with media coverage brought about by PR, people wont have their guard up. Theyll read your story and be interested in it without being suspicious because it is assumed to be un-biased.

Angles.

Once youve been featured on the front page, its quite possible for other areas of the newspaper to pick up on your story and redo it in their own way. This can provide free repeat coverage, within the same publication which is a real boost to publicity. People need to see information a lot of times before they make the decision to buy, so the more publicity, the better.

Exposure.

Youd be surprised at how far a good news story can go! Unless you have something to do with a piece of major breaking news, chances are you wont be the number one story on the news tonight, but that doesnt mean you cant enjoy repeat coverage. If one television show or newspaper reports on you, it s quite likely that your story will also show up on other channels!

Details.

You can offer far more details about your company or product within a public relations story. Most newspapers will want to print more than a few lines, which would be standard for an advertisement, so youll want to include information that will catch the public eye.

Connections.

Having connections with the media is never a bad thing and can stand you in good stead later on when you want to give your business a boost. Make sure that your press releases are exactly what editors are looking for, which will give you a leg up next time you have a press release. Theyll know that you provide quality work and this will reflect in their treatment of you.

There are many reasons to choose PR over advertising, if you have to make a choice. The truth is that combining the two publicity methods is an excellent method for gaining the optimum number of sales. However, when it really comes down to it, good public relations trumps advertising the majority of the time. Building connections and relationships with the media is invaluable and should definitely be utilized in every business that wants to be successful.

A great public relations firm can get your organization a lot of publicity and exposure, making the coverage garnered infinitely more valuable than advertising.

Social Networking - Generating Traffic Through Social Networking
There are some tremendous advantages for all online businesses when it comes to social networking websites. First and foremos...

Heard About Business To Business Social Networking?
Have you heard the word Social Networking in relation to the internet?The main purpose of social networking is meeting other ...

Why Public Relations is so Vitally Important
This is what online public relations can do for you: it can make you the right one. Unlike marketing or advertising, which ar...

Google AdWords Grants Awards Free Advertising to Nonprofit Organizations and Charities
Does your nonprofit organization or charity have a website? Would you like to bring more visitors to your website so you can...

The Advantages Of Earning A Degree In Nursing Online
There are many advantages of earning a degree in nursing online. Those of you that are considering this opportunity really h...

Public Relations and the Internet
Although the field of public relations is quite new, it is seen to be pivotal to many companies when coordinating advertising...

The Advantages of an Online Nursing Master’s Degree
Earning your advanced nursing degree has many advantages, and earning it online can have more. While all educational choices ...

The Advantages of Getting an Online Psychology Degree
If you are a professional in human resources, counseling, social work, market research, advertising, sales or any job fields ...

Myspace Marketing - Fact Or Fiction?
Unless you have been living under a rock, you certainly know about MySpace, even if you are not a member. As of this writing,...

Marketing with Social Networking Sites
The newest wave of marketing your product online is with social networking sites like Myspace, Facebook, and Skype. This typ...

The Advantages of Earning an Online LPN Nursing Degree
If you are interested in entering the nursing field, a degree as a Licensed Practical Nurse, or LPN, may be a good option for...

Public Relations for Architects
Architects often do not do very much public relations and many of them do quite well over time simply living off the wonderfu...

Free Publicity For Your Landscaping Business
Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your...

Fixed Interest Rate Mortgages - Getting The Best Fixed Rate Loan
If you are purchasing your home and plan on staying rooted for a very long period of time, say forever, and you are financial...

Public Relations Promises Publicity
People often confuse public relations with advertising. PR is the effort that creates publicity for your product, service, or...

Want to Boost Your Advertising Value? Get Your Business In the News!
We see it everyday, articles about businesses in the local paper, internet news sites, or industry publications. But why do c...

Enhance Product Awareness : Method and Steps to increase Product Awareness and Popularity
Enhance Product AwarenessThe Internet has changed the way the world looks at products and services, and this has given rise t...

Should You Earn Your Degree Online?
Should I earn my degree online? You may ask this question when you are in middle of deciding which channel to go for in earni...

3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news....

Best Press Release Writing - 3 Beginner Tips to Press Release Writing
Press releases are news announcements, whether through online publications or through traditional media. You can use it as a ...