A List of Direct Mail Fundraising List Brokers and Managers for Acquisition or Prospect Mailings

Nothing is more important in direct mail fundraising \rthan who you mail to. A terrific letter mailed to the \rwrong list of people will flop. I have a client who \rmailed a donor acquisition package to people who \rhad not supported his organization but had supported \ranother. The response to his appeal was \rzero.

The reason is simple. He mailed to a terrible list. His \rorganization helps offenders leave prison and \rintegrate back into society. But he mailed his donor \racquisition letter to a list of people who support a non-\rprofit organization that tries to throw offenders in \rprison and keep them there.

With over 75,000 lists currently on the market, \rchoosing one is no simple task. To find a good list \ryou need a good list broker. Since my agency is asked \rall the time to where to find good list brokers, we have \rdrawn up a list of some of the best list brokers and list \rmanagers in North America that specialize to one \rdegree or another in non-profit fundraising \rlists.

Atlantic List Company, Inc.
\rSpecializes in non-profits.
\rArlington, VA
\rwww.atlanticlist.com

Cornerstone
\rDonor database managers and list brokers. \rCanadas largest.
\rToronto, ON
\rwww.cstonecanada.com

Dunhill International List Company, Inc.
\rLargest compiler of specialized mailing, telemarketing \rand email lists.
\rBoca Raton, FL
\rwww.dunhills.com

Mal Dunn Associates, Inc.
\rRepresents mostly businesses, but works with \rnon-profits as well.
\rBrewster, NY
\rwww.maldunn.com

Mary Elizabeth Granger & Associates, Inc.
\rList broker and manager.
\rBaltimore, MD
\rwww.maryegranger.com

Millard Group
\rWorks with major fundraising and membership \rmailers.
\rPeterborough NH
\rwww.millard.com

Names in the News
\rList broker and manager for national charitable, \renvironmental, animal protection and cultural \rorganizations.
\rOakland, CA
\rwww.namesinthenews.com

RMI Direct Marketing Inc.
\rList broker and manager.
\rDanbury, CT
\rwww.rmidirect.com

Specialized Fundraising Services, Inc.
\rList broker and manager exclusively to non-profits.
\rSpartanburg, SC
\rwww.specializedfundraising.com

True North List Marketing
\rRepresents mostly businesses, but works with on-profits as well.
\rMonroe, CT
\rwww.truenorthlist.com

21st Century Marketing
\rList broker and manager. One of the largest in North \rAmerica.
\rFarmingdale, NY
\rwww.21stcm.com

If you need more help learning about lists, read Mailing Lists: Where \rand How to Discover the Best Ones for Your Next \rDirect Mail Appeal, Handbook 19 in the \rpopular Hands-on Fundraising Series from Andrew \rSpencer Publishing.

----
\rAbout the author
\rAlan Sharpe is president of Raiser Sharpe, a full-service direct mail fundraising agency that helps non-profit organizations raise funds, build relationships and retain loyal donors. Sign up for free weekly tips like this, and discover other helpful resources, at http://www.RaiserSharpe.com.

2007 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the \"About the author\" message).

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